I'll admit to always having this pressure of coming up with 'content' to share on Instagram Stories. As creatives, unless we're engaging in something absolutely special, we categorize everything else we do as mundane and not worth sharing when in reality, it's that mundane insight that we hold back on that generates the most interest.

For any creative struggling with not knowing what to share, including myself, I welcome you to a listen to Jule's post on TikTok in which she provides content ideas for creatives and uplifts this notion that our value as creatives is not simply in the end product but also on the steps to lead us to what we're ultimately admired for.

Brad Stulberg as always sharing gems of wisdom that have you re-reading every last word more than once because it’s all true. In this case on what it takes for sustainable success:

• Be patient
• Focus on the process
• Pursue meaning not happiness
• Surround yourself wisely
• Work hard
• Rest hard
• Ignore “hacks”
• Get coaching
• Be OK with failure
• Practice self-discipline
• Practice self-compassion
• Know where you’re going
• Be where you are

It’s become a staple of mine that whenever I’m traveling anywhere, I’ll always go through the usual process of researching on popular things to do and eat but I also enjoy the process of discovering who the big players within the fitness or wellness industry are at my final destination. It’s no secret I have an affinity in working with personal trainers here in New York and one of the advantageous of the industry is that it’s influence, it’s lifestyle, it’s appeal is world wide. There will always be a community of individuals who live and breath wellness and who are huge contributors to the industry.

On a trip to Florida, I had the opportunity to meetup with Annie Cooper, who’s a been able to transition her competitive cheerleading and track & field involvement into a career within the fitness industry as trainer. 

To view the rest of the photos, feel free to visit the gallery. 

Specifically in fitness, when information is abundant, people are not always looking for someone who has more of it; they're looking for someone to make sense of it and that's exactly the type of trainer Roxie is. I've had the joy of working with her on several shoots and one of the attributes I love about her is that she's consistently open to answering questions on Instagram from anything revolving around life, nutrition and lifestyle.

Recently she was asked on how one can "transition into a fitness career" and her response really made me aware of how much her experience within her career as a trainer coincides with mine of becoming a full-time photographer:

1. Stay consistent with posting on social media to build a following
2. Continue to educate yourself with reading articles, following trainers that know their stuff, getting certifications, and practicing training with clients/friends/at a low cost
3. Don't leave your stable job until you know for certain that you have some financial stability in your new career...unless you like to feel nervous about finances all the time

Home fitness has always been in our lives but it's taken on a new role since COVID closed gyms around the world. I personally canceled my gym membership, managed to secure home equipment, lost my intimidation towards kettlebells and continue my active lifestyle in conjunction with the Body & Bell program on Ladder App which is very kettlebell centric.

Viviana on the other hand built our her home gym with her fiancee in their garage where she ultimately trained herself, subsequently competed in a wellness competition and took 1st place. Talk about working with what you have to accomplish something so inspiring. 

2020 was a year of panic, loneliness, unpredictability, but also growth. In many ways, it feels as if time stood still this year. We’re always asking for moments to catch our breath and when we had that moment of pause during quarantine we didn't always know what to do with the extra time we yearned for. I’m grateful for the lessons 2020 has taught me, in spite of the circumstances in which they were taught. There is no more “going back to normal”. It’s more about adapting so that we can continuing to spring forward.

Even if no one but you reads it. The blog you write each day is the blog you need the most. It’s a compass and a mirror, a chance to put a stake in the ground and refine your thoughts.

Although some may argue that writing is meant to be shared with everyone, I’m also a firm believer that writing at it’s core is more for you even if you don’t realize it at the beginning. What matters is that it’s for you and you don’t need to impress anyone. Seth Godin knows this more than anyone.

I think the most important element for doing anything is to establish a solid reason for it in the first place otherwise you'll never stick to it, period. When it comes to waking up early, my wife is the type to snooze consistently. She'll rollover pretending nothing can perturb her as she does everything to secure the warm underneath the blanket. I on the other hand jolt up the moment my AppleWatch vibrates. Waking up early for me has little to do with all the scientific arguments as to why it's beneficial but if I had to encapsulate my habitual reasoning for 5AM wakeup calls even on my days off, Niklas Göke says it best for me:

I love the quietude of early mornings. The world is asleep, and there’s peace in knowing that alone. But it’s also a great time to read, to learn, and to get things done. There are no distractions. You can be slow and focused at the same time. There’s no rush, and by the time everyone you know has breakfast, you’ve already accomplished a good chunk of what you want to do that day. A half-done to-do list at 9 AM is comforting. Bottom line? I love waking up early.

You do not need more vision, you already have a vision. You already know what you want to do. What you need is the consistency to see it through.

Brianna Wiest has become of my favorite writers that I've ever discovered on Medium. Talk about clinging to her every word. Of course I was thrilled to find out that she's even written a book that I happily purchased and I'm really looking forward to highlighting the heck out of it - The Mountain is You.

GHOST Gym continues to be such a fascinating gym to visit in Williamsburg, Brooklyn that when the opportunity to work with yet another of their personal trainers came up I took it as a challenge considering that it's never as easy to deliver different results in the same space over and over again. This time I worked with Ahmed Samir who specializes in boxing. Feel free to view the rest of the photos from the shoot.

As a creative there will inevitably be a slew of reality checks that we’ll have to accept and consider as stepping stones in which we gracefully jump from one to the next with each hop potentially getting us closer to the vision we have for our career.

As I’ve mentioned in the past, I do have a full-time job with a full-time set schedule that requires my 100% commitment 40hrs a week. Nothing out of the ordinary in terms of adult responsibilities but like anyone else pursuing a side-hustle, there’s always that questioning and guilt on whether I’m doing enough to move that needle towards becoming a full-time photographer.

My confidence level in stating “I’m a photographer” has matured exponentially compared to where it was 3 years ago. Interesting enough, it’s difficult to fathom how much work I’ve produced considering I don’t have all the time in the world that you would expect you would need to create. Would I want more time? Probably but I would want to earn it first simply to avoid squandering it for not having a plan on what to do with it.

I wanted to share with you some random thoughts that have been permeating which I think you might relate to if you’re also pursuing any creative endeavor.

Shooting for free - Yes, I’ve done it before and if any creative tells you they haven’t then in my opinion they’re lying. I’m well aware that exposure doesn’t pay the bills but there’s been instances where some type of barter agreement has been made in which someone’s offer and my creative work have aligned. Sometimes work opportunities have arisen from it afterwards. Get use to the fact that it’s part of the hustle, just make sure it doesn’t become your actual business plan. I’ve shot for free whenever I’ve felt that I’ve had to do what it takes to get close to the fire.

You’ll probably spend less time shooting and more time networking to secure that next job - This one is difficult to swallow. You love being behind the camera and yet I feel that in order to earn the right to be in the position, you have to not only do the leg work first by promoting yourself and developing relationships but also to realize that your creative vision for anything you produce happens before you’ve touch any of your expensive gear. I also often go through that dreaded feeling of not having anything to share on social media which signals to me that I haven’t shot as much lately. I see this as a result of not having done much to put myself in a position where I either get hired or experiment on my own.

You’ll dislike your work - Everyone always tells you not to compare your work to anyone else’s but that’s easier said than done. Regardless of whether I’ve already developed a creative style, I see disliking one’s own work as a impetus to not quit what we’ve accomplished so far but to experiment new avenues that will challenge us to consider other ways to ignite our passion again. While the majority of my work revolves around people, I equally have a passion for travel photography which obviously requires time and money.

I work, I purposely save PTO time and have I’ve established a separate bank account where I bi-weekly deposit funds that I can reinvest into my creative vision and portfolio development. This is exactly how this trip to El Salvador on my own came about. 

Just relax - I have a difficult time simply chilling the f**k out. Seriously. Between a full-time job and 2 beautiful kids, any downtime I do get, I invariably feel this pressure to be productive 24/7. It’s a challenge for me to just relax and not feel guilty about laying in bed and watching a movie. I continually remind myself that even the best of hustlers take a break because burning out could only set you back as oppose to moving you forward. 

The more people you photograph, the more experience you’ll have not just in being able to obtain the best out of them but also to develop an understanding of what works and what doesn’t because not everyone photographs alike. Luckily there are some basic tips we should all adhere to and in this video which is part of a workshop from photographer Alex Strohl, a model breaks downs what she expects to hear from us: 

 “Break the ice, share your vision, pay attention to details and movements, and let loose.”