No matter what you sell, you must be confident the price you charge for it accurately reflects the value, utility, and benefits provided to your customers.

Linda Lopeke breaks down the 15 factors to consider when you set a price for your work.

Almost every freelancer at one point in their early career has simply winged it when being caught off guard by a potential client by the dreaded question of "how much would you charge for...?" It's paralyzed me in numerous occasions because there's rarely a straightforward answer without first considering a few variables. Rates and fees are not something that should be wung because as Linda states, "pricing is ultimately a mathematical exercise and your testing should ultimately tell you what price is ultimately right."