Peggy Sirota is an America photographer who's work I feel I can easily scope out whenever I find myself reading a few of my favorite magazines on the iPad. Sirota has become one of the top entertainment photographers and her work her has been published in magazines like GQ, Shape, Esquire and Vanity Fair. From her portrait work, I invariably get this sense of authenticity, full of life and organic chemistry between her and the talent regardless of location and coincidently enough I came across this brief article in which she describes her artistic approach to what I see as an admirer to her beautiful work:
I don’t care whether I am shooting in studio or on location; I like both. It is more about the content, what the people are doing and how they feel in front of the camera. Where we are doesn’t really matter.
I like light that looks natural: in general I want the light to look believable. I like to catch people doing real things in a light that doesn’t look overly contrived. I want it to be a perfect moment that just happened!