“You don’t need a logo, you need a story.”
For the most part, everybody we've grown to like has done so because they've influenced a section of our lives that we didn't realize needed nurturing. Their ideas, and viewpoints have enlightened us, so we eagerly anticipate what they have to say and accomplish. We've grown enamored with them, rather than anything flashy they employ to sell themselves.
I can't tell you how much time I've spent sprucing up my website with the intention of keeping it new, but where I frequently fall short is expressing more of who I am as a person, my narrative either via Tweet or Instagram. Fortunately, I can always count on Zach Tyler's succinct but insightful Tweets to remind me of what's more important, and what's more likely to make us relate with individuals we haven't met yet.