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Oct 15, 2020

Edsel Morning Thoughts

Photographer and director Edsel and one of his daily Instagram Story thoughts:

If your work isn't specialized, it's not second nature. When problem arise, the solutions aren't in your mental archive, the movements aren't in your playbook, and the connections aren't in your contacts. It isn't that you can't shoot it all, it's that your clients don't want you to. Your best work will happen when you focus.

Perfectly said! Shooting everything might give the impression that doing so makes you more marketable, but it actually has the opposite effect in how potential clients see you.It was difficult to understand at first but the moment this concept sinked in, I was surprise how quickly I began finding myself creatively.

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