Body and Bell, a program that uses kettlebells as its primary modality and one I've faithfully followed for the past two years on the Ladder app, was created by New York-based personal trainer and nutrition coach Lauren Kanski, who specializes in strength and athletic conditioning. 

I absolutely value her knowledge and perspective, especially on social because it is honest and raw. She recently replied to a question about "selling yourself" that I've been struggling with, and even though her response was directed toward the fitness sector, it was still very applicable to freelancers in general, not just photographers like myself.

Lauren said:

Fitness is a tough crowd. People don't buy programs, they don't buy bands, they buy you! So the biggest thing I used to ask myself was would I buy me?

I wasn't confident, I didn't think I was smart enough, I wasn't giving my biz everything I had and that was a big problem.

We usually forget that the most important piece of selling anything is that we truly believe it is a solution that can help others. Gaining that confidence starts with walking the walk and showing up for ourselves first, then we don't have to "sell anything"!