The most talented artist, often times hate the self-promotion aspect of being a professional artist. They love creating it, hate promoting it. It feels inauthentic. However, it's important to remember that the world isn't going to knock on your door and ask what you made. How can we support your great project if you never tell us about it?
I will be honest. I think I struggle with talking about my work more than actually creating it; that's something I need to focus on.
Even though it consumes a lot of our time, we frequently rely on platforms to do the legwork so that others can find us. However, this approach can only go so far because the work we produce demands that we talk confidently about it.